The phone packs a bundle of sensors and cameras at the top of the phone. There is also wireless charging, an improved camera and AR applications. Apple has decided to launch it only two variants of iPhone X - 64GB and 256GB.
Chief executive officer Tim Cook has done a stellar job of maintaining the brand's cachet and expanding the model range to appeal to a range of incomes. It brings to close months of speculation on its name and the features the phone will carry. But while the average prices of a phone sold by Apple and Samsung have held steady in the last couple of years, the makers of cheaper handsets, which have less of a profitability cushion, have noticeably increased prices.
Apple recently became the first US company to have a $800 billion market cap amid much fanfare. Despite this monumental achievement, the focus remained squarely on the tenth anniversary iPhone - now known as iPhone X. Perhaps, the most hyped smartphone ever, the fever pitch surrounding the "iPhone X" is intensifying every day.
The decision to market an ultra-expensive device likely stems from necessity.
We earlier reported iPhone X will have two models - 128 GB and 256 GB.
Apple, however, is not just trying to keep its admittedly wide profit margins stable.
Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers. Let's have a look. Is Apple actually getting greedier, figuring its customers, hooked on the company's closed ecosystem and constantly improving services, can't go anywhere? Analysts at Goldman Sachs expected new features such as a 5.8 inch OLED bezel-less display, 3D sensing, Faster memory, Biometric authentication, the new A11 processor and more.
Indeed, no iPhone before the iPhone 8 Plus has broken past the 200-gram mark. That drives up the cost of producing phones. This, however, makes sense from Apple's perspective as the iPhone X is marketed as a premium device with a premium price-tag.
Will Users Ever Buy a $999 Smartphone?
A new mode allows you to change lighting scenarios for photos on the fly.
While pre-orders start this Friday, the iPhone 8 and iPhone 8 Plus will be on shelves from Friday 22nd September.
Apple, however, may look to offset the price a bit with included accessories.
Apple's much-awaited, much-hyped sequel to iPhone 7 is out, finally.
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